close up shot of accessories and photos

Our Story

Sarah’s Bridal Gallery, located in Mount Pleasant, is Iowa’s #1 Bridal and Prom boutique and honored to be one of the Top 10 Prom stores in the country. Our brick and mortar location has a 5,500 sq.ft. showroom filled with over one-thousand gowns and cocktail dresses.

With over 23 years of experience, Sarah and her staff have an eye for fashion! Sarah’s Bridal Gallery has a welcoming and lively environment for our customers to have a fun and stress free shopping experience. We pride ourselves in our top-notch customer service and provide a personal stylist to help you find the perfect bridal or prom gown. Shopping at Sarah’s Bridal Gallery for your special occasion is easy—with shoes, jewelry, garters, and other accessories. Sarah’s Bridal Gallery is definitely your ONE-STOP-SHOP! We carry all of the latest trends and the hottest designers such as Sherri Hill, Rachel Allan, Ellie Wilde, Jovani, Johnathan Kayne, ASHLEYlauren and more!

Sarah's Bridal Gallery Interior
Sarah's Bridal Gallery - exterior
Prom Dresses and accessories

Not only does Sarah’s Bridal Gallery specialize in prom and social occasion, but we are also a staple in the bridal industry.

When you purchase your gown from Sarah’s Bridal Gallery we will register it to your school. Unlike other stores, we will not sell the same style dress in the same color to the same school or event. This is something that makes Sarah’s Bridal Gallery unique and it helps ensure that there will be no duplicates going to your school from our store.

Sarah's Bridal Gallery Team

Our Team

Our upbeat and professionally trained staff are always determined to help you find the perfect dress that not only looks beautiful on you but makes you feel beautiful, too. Come visit us at Sarah’s Bridal Gallery and see why we sell the best!

Sarah - Owner of Sarah's Bridal

Sarah Lauer

Sarah Lauer opened the doors to Sarah’s Bridal Gallery in 2001, at the young age of 20 years old. With the purchase of a home that needed a complete and total renovation, those visions soon became a reality. She had a vision for many years of a picturesque wedding dress boutique in the heart of small town of Mount Pleasant, Iowa.

With a passion in wedding gowns and accessories, Sarah knew how meaningful full service consulting can be to a bride. She was focused on hand selecting each wedding dress with quality and modern designs in mind.

Twenty years later Sarah continues the passion for creating a once-in-a-lifetime experience for each bride’s happily-ever-after. She has succeeded in establishing a family-based salon that will continue to fulfill wedding dreams for many years to come

If Sarah is not assisting a bride in finding the perfect wedding dress, she enjoy shopping, decorating, praising the Lord for this wonderful life and most importantly, spending time with her husband Ryan, their two boys, Jackson, Benson and little girl Lillian.

Deb - Sarah's Bridal Team member


I’ve always been passionate about fashion. At 18, I started cosmetology school and clothing retail shortly following. I joined the SBG team in 2010 and have never looked back since! Not only do I love bridal and prom, but have a niche for properly fitting tuxedos. Who doesn’t love a sharp dressed man!? Iowa born and raised (Go Hawkeyes), I resided in Colorado for 22 years (Go Broncos), but was eager to return to my roots. My husband and I have five kids together and love watching our families grow. A great day off consist of spending time with friends and family and watching sporting events (with extra snuggles from our dog Tonka).

Schedule Your Appointment

We’re so excited to help you find the one! Click the link below to request an appointment or give us a call with further questions!

Schedule Appointment